Monday, 25 January 2010

My target audience and institution

My target audience and the insitution for my short film

From my questionnaire I have been able to decide who my target audience is. As the characters are both girls I think that the gender that this film should attract is females. The biggest age group who answered the questionnaire were under 20, therefore the age group that I plan for my film to aim is teenaagers. I think that this gender and age group will work best for my film, as they may be able to relate to the protagonist and the situation that she's in.

The institution that I would like for my film is the BBC Film Network site. I would like this institution because it's a specialist website for short films which is why I think it would be the best one. The website has a range of genre for short films and drama was a popular one, so my film would fit in with the others that they show on the website. I think that this institution would work as I am not too sure what time that it would be shown if on a television channel. This way it can be shown at any time as the viewer would decide when they'd want to watch it. Though short films are for a niche' market, so by having it on a site which is considered new media technology. it's allow the market to maybe have the chance of broadening.

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